News@ChinabyNumbers

Spending for advertising time on China’s top television network next year suggests companies are confident Chinese consumption will remain robust despite the economic slowdown. Local and international advertisers pledged almost US$1.4 billion on Tuesday during CCTV’s live auction of prime-time slots. This was up by 15% from last year, though the numbers are not directly [...]

Advertising expenditure in China during the Beijing Olympics was well below forecasts, citing market research group Nielsen. Previous Olympic hosts, such as Athens and Atlanta, saw local advertising spending increase by about 25% around the games. However, Nielsen calculated that spending in China during the Olympic month of August was only slightly ahead of the [...]